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You’ve probably seen the stories in the media about some beauty brands casting a bad name for their genuinely natural and organic sisters. If a brand isn’t certified, it’s hard to read between the lines and work out for yourself whether it’s what it claims to be.
Luckily, more and more ethical brands are becoming certified (we've chosen Ecocert - more on that later), which avoids confusion and makes shopping for pure products a whole lot easier.
News and promotions
Win a Selection of Purity Skincare
To celebrate the launch of Purity Organic Skincare into Superdrug stores in June 2009 we would like to offer 20 lucky people a full set of our skincare range.
Why Aloe Vera is a Super Skin Ingredient
This spiky, succulent plant is one of the most soothing remedies you can use on your skin. Aloe is renowned specifically for its soothing properties so that’s why we’ve used it in every product in the range.
Beauty is Without...
On a daily basis the average person uses up to 12 personal care products, from toothpaste to moisturiser and at the same time can expose themselves to 160 ingredients. Many of them are chemically derived. Do you know what they are?